Sheron Cardin's Input...: December 2006

I have been an interior designer for over 27 years and I have always taught my clients the principles I used while decorating their home so they may enjoy decorating too. The home staging trend in residential real estate is a great way to reach more people every day and what I enjoy the most is they are learning the basics of good design through staging. It is my dream for every person to know the joy and pride of living in a decorated home.

Why Should I Give It All Away?

Is it possible to give away so much knowledge that you are hurting yourself? It seems like it sometimes. 

I have a lot of experience and I share a lot of what I know to build a trust. I send out a monthly newsletter full of decorating tips and staging information absolutely free. Many people think I give away too much. If you visited my website, you would see that I share more information on how to stage a home than what many websites charge for. Why do I do that? Because I will always know more. I am the one doing the work and I enjoy consulting. It is a fine line to walk but if all someone wants from me is what I offer free then so be it. They got what they needed and so did I. But when they realize it works, down the road they will need more and they know where to find me, they learned that I know what I am talking about, and they are willing to sit down to the table, so to speak.

One solution for you could be to set up a little website for those who want to know what you know without doing the work and offer ebooklets for a nominal fee like $5 each. Your newly gained knowledge as well as your experience will put a unique twist on it and make it original. If "they" know you know what they want to know then they won't mind paying a little bit for it.

One of the Rockerfeller brothers said: "I would rather make a penny from 100 other peoples efferts than make a 100 pennies by my own efforts" You could be one of those people who are destined to consult.

This post was inspired as a response to Ann Cummings blog - To Share...Or Not to Share? Check it out! 

Namaste

Comment balloon 8 commentsSheron Cardin • December 05 2006 08:16AM
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