Sheron Cardin's Input...: April 2007

I have been an interior designer for over 27 years and I have always taught my clients the principles I used while decorating their home so they may enjoy decorating too. The home staging trend in residential real estate is a great way to reach more people every day and what I enjoy the most is they are learning the basics of good design through staging. It is my dream for every person to know the joy and pride of living in a decorated home.

Does Asking for Business Feel Like Begging?

Why is asking so difficult? Asking for business...does it feel like begging or a plea for help?

Letting the neighborhood know that you have just staged or listed a home without knocking on their doors is with a beautiful picture postcard. Oh, I know you have thought about that or have done that before. But what better way to get the neighbors over to see the house you just staged in their neighborhood. You know they are all curious and they often come by just to satisfy their curiosity.

postcard This is not an actual sample...just an idea. But the actual photo of the new listing or staged home on the front of the postcard will get their interest because they know the house. A locally designed postcard can turn their curiosity into a referral if done right. Costco can make them for you via the Internet.

Listing agents and home stagers can combine and create a postcard together serving both needs, splitting the costs.

Try something like this...

  • List with us...your neighbor did. (Agent) Picture of house.
  • Come see what a staged home looks like this Sunday from 2:00 to 4:00 p.m. (Agent and Stager) Best shot of interior in a corner inset. (Stager)
  • On the back you can ask "Who do you know that would like to move into your neighborhood? Do you know someone that will me moving out of your neighborhood? Give them this postcard." Then add the address of the listing.
What a great way for real estate professionals to team up for the benefit of the consumer, putting to rest, the debate of optional staging. Merchandising one's product is not an option in is the method used by all successful retailers.


Comment balloon 22 commentsSheron Cardin • April 28 2007 12:40PM
Does Asking for Business Feel Like Begging?
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