Sheron Cardin's Input...: Our NAEBA Survey Response Results Tells The Truth!

I have been an interior designer for over 27 years and I have always taught my clients the principles I used while decorating their home so they may enjoy decorating too. The home staging trend in residential real estate is a great way to reach more people every day and what I enjoy the most is they are learning the basics of good design through staging. It is my dream for every person to know the joy and pride of living in a decorated home.

Our NAEBA Survey Response Results Tells The Truth!

Recently RESA posted a survey for stagers in Active Rain. Participation has been excellent and the results are in. The survey was spawned as a direct result of a deceptive article published by the NAEBA earlier this month.

pennypennyStagers, your input is extremely important in helping gather important facts about our business so if you did not take the survey, please go to the original post by RESA and take it there. The survey will remain active. It serves everyone and the results can be used in your own marketing materials.

Thank you all for your participation. The results speak for themselves. Surveys are a great way to shed light on a subject to better understand what is really going if you have a subject in mind, please let us know at RESA and we would be happy to develop it for you/us. Your suggestions are appreciated.


Comment balloon 9 commentsSheron Cardin • August 28 2007 08:54AM


I took the survey...I appreciate RESA's efforts.   Come on everyone! The survey took just a few minutes..quick, easy, and to the point.
Posted by Teresa Meyer, Home Staging Cincinnati-OH. (Cincinnati Home Stager) over 12 years ago
I hadn't taken the survey until I read your post.  Thank-you for the reminder.  I reviewed the results and found it interesting that less than 30% of projects need repairs and that the majority of clients were willing to address those repairs and further, that the average for those repairs was $2,000 or under.  Not what the NAEBA article would have the public believe!
Posted by Cheryl-Anne Priest, Inviting Spaces - Staging Calgary (Inviting Spaces - Home Staging Calgary) over 12 years ago

very cool. i really like to see these types of surveys because sometimes it's just hard to know. (yes i am just slightly biased about staging heh)

i do wish there are a few more staging questions like if they are buyers' agents, would they prefer to show it staged homes or non-staged homes. it seemed like these are more geared toward the accusation that we as stagers conceal needed repairs. 



Posted by Cindy Lin, Host, The Home Staging Show podcast (Staged4more School of Home Staging) over 12 years ago
I often wonder just how many professional stagers there are out there.  Is there anyway to find out?
Posted by Juliet Johnson, Jacksonville Photography & Digital Marketing (Vizzitopia) over 12 years ago

Sharon - thanks for posting this - I took the survey and my results are actually higher than the average, but it could be our region or ??  When I read his article - it struck me that he was purposely misinforming people - perhaps for his own publicity.  When you research their site, there is no way to actually contact him, or address anyone that he is accountable to - which always rings poorly in my mind.  Repairs on houses either are done as the people live in them (as I do for ongoing maintenance), or when someone finally decides to sell.  There are things that are unavoidable - that are revealed by the home inspection. A house I just staged sold in 30 days (very short in our part of the state), and looked great.  The inspector found about $3,000 in repairs from leaking water under a toilet and tub, leaking refrigerator, and other things that were wear and tear maintenance items.  None of them would have been "hidden" by Staging as they were internal in the house. Cosmetic fixes like paint and carpet are key if they are nasty and worn and to freshen up, but usually in a sale it's the "unknown" things a seller has to fix that add up. 

Juliet - for a count of professional Stagers - that would be interesting to find out.  However, the number is always changing - those coming in and those leaving (just like any industry).  I would estimate there are about 5,000 nationwide that are actively Staging with Stagers in every state, and all over Canada . . . , with many more that have been trained and are not doing it anymore.  There are over 2 Million real estate Agents, 1.2 Million of those are REALTORS, and nearly 300 million households in America alone.  Lots of business to go around and a strong presence all over North America for Staging!

Posted by Jennie Norris, Denver Regions Premier Home Staging Resource, (Sensational Home Staging) over 12 years ago

Took the survey earlier and will be awaiting the final tally.

I know there are some thing that I wouldn't do that other stagers seem to  see no problem with - I feel a blog coming - watch out!! 

Posted by Kathleen Lordbock, Keller Williams Realty Professionals (Keller Williams Realty Professionals) over 12 years ago

yes Cindy, this survey is geared only towards repairs. The NAEBA report focused on the fact that stagers are "enemies" and stagers hide damages. So the RESA survey is focusing on what they addressed. this way we can evaluate exactly what stagers are doing in respect to repairs. Then we can have some solid information that all stagers can use and hopefully put minds to rest regarding this subject.

RESA is also tracking other statistics

Real Estate Staging Statistics

 Click Here to take survey   This survey focuses on how staging helped sell a property.

Staging Business Trends Survey 

Click Here to take survey This survey focuses on the business trends of professional home stagers.

Staging Consultation  Trends Survey This survey focuses on how staging consultations helped sell a property.

Click here to take the survey

Posted by Shell Brodnax, CEO- RESA (Real Estate Staging Association) over 12 years ago
Actually they are not the same if notice on the 3rd survey it is for consults ONLY. many of the questions are the same but it is on taking results on a staged home that you gave a consult on and did not stage yourself.
Posted by Shell Brodnax, CEO- RESA (Real Estate Staging Association) over 12 years ago
Thx for posting the results to date -- consistent with my experiences -- good info for all of us to have!  Thx, again.
Posted by Karen Dembsky, Atlanta Home Staging (Peachtree Home Staging LLC, Home Staging in Atlanta, GA) over 12 years ago