Sheron Cardin's Input...: Elements that go into the Point of Sale!

I have been an interior designer for over 27 years and I have always taught my clients the principles I used while decorating their home so they may enjoy decorating too. The home staging trend in residential real estate is a great way to reach more people every day and what I enjoy the most is they are learning the basics of good design through staging. It is my dream for every person to know the joy and pride of living in a decorated home.

Elements that go into the Point of Sale!

What is the Point of Sale in any situation?

It is the place where the sale is made.

For a house that is for sale it is first and foremost the star and all that went into the moment of viewing takes a back seat to the emotions that are felt at that moment.

What has gone into it?

  • The lives of the home sellers and what has led to the decision to sell
  • The real estate agents education, knowledge, and experience
  • The condition and marketability of the home
  • The person or family that is looking for a that home
  • The point of sale presentation for the transaction (transferrence of emotions) to occur

Each element is essential. So why is home staging an option? IT'S NOT!

Stage It Forward!



Comment balloon 2 commentsSheron Cardin • December 09 2006 11:48AM


Point of sale is used often in the Grocery business.  I was a grocery manager for years before I got into real estate and It seems I've forgotten the tricks used for getting shopprs to purchase a product.  I should be carrying it over to homes.  Stage it up and accent the positive!!  Create that gotta have it attitude.

Posted by Shari George (Coldwell Banker Tomlinson) about 13 years ago

Hi Shari,

Thanks for you point of view. I too was in the grocery/food business and unless I am mistaken, a shopper has many choices to make and if the label and positioning is dead on, that product leaves the shelves. I don't know many people, including myself, that get home after shopping and go back to pick up that item...I just grab for something else. And so it goes...products that are not merchandised properly get left in the dust (or on the bottom shelf)

Stage If Forward! 

Posted by Sheron Cardin, ARTIST - A Home Stager/Sellers Best Friend! (California Moods Inc) about 13 years ago