What is the Point of Sale in any situation?
It is the place where the sale is made.
For a house that is for sale it is first and foremost the star and all that went into the moment of viewing takes a back seat to the emotions that are felt at that moment.
What has gone into it?
- The lives of the home sellers and what has led to the decision to sell
- The real estate agents education, knowledge, and experience
- The condition and marketability of the home
- The person or family that is looking for a that home
- The point of sale presentation for the transaction (transferrence of emotions) to occur
Each element is essential. So why is home staging an option? IT'S NOT!