Sheron Cardin's Input...: Home Staging creates the emotions that sell a house

I have been an interior designer for over 27 years and I have always taught my clients the principles I used while decorating their home so they may enjoy decorating too. The home staging trend in residential real estate is a great way to reach more people every day and what I enjoy the most is they are learning the basics of good design through staging. It is my dream for every person to know the joy and pride of living in a decorated home.

Home Staging creates the emotions that sell a house

We all grow up with a dream home in our hearts. Those dreams are real to us and we spend our lives looking to fulfill them.

What did you dream about when you were a child...was it a dream home with a white picket fence?

What did you want as a teenager as soon as you could afford it...your own place with room to entertain all your friends?

What is the first thing that you think about if you won the lottery...buy that big house that you've been driving by for years with the pool and spa or the 500 acre ranch or the beach house?

What do newlyweds want for themselves...a big backyard for the children to play in?

2007 shows signs of Hope in the residential real estate resale market, and hope conjures up images of one's dreams and dreams filled with hope is, I believe, what will be motivating the home buyers and sellers of 2007.

If the house that you are selling is not pulling at the heart strings of potential buyers, then you need to stage it.

Stage It Forward! 

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Namaste

Comment balloon 13 commentsSheron Cardin • December 19 2006 09:30AM

Comments

Hi Sheron,

What a wonderful way to bring up those emotions.  I actually was looking around my house and saying yes and yes.   I am not selling my house but I think it could use a little staging.  Have a wonderful Holiday Season!

Posted by Blanca Cholewczynski, XCO (U) almost 13 years ago

Hi Blanca,

I am so happy that I pulled at your heart strings. I looked you up and your are a long time AR member. May I add you as an associate? It sounds like there isn't anything that you cannot do!

Did you know that the techniques that belong to home staging are fundamentally from good interior design principles and employs many tricks of the trade? You too can decorate your home even if you are not selling by using the home staging guidlines, such as decluttering and space management, furniture placement, room identities, and simple accessorizing. I have decorated so many model homes I really have lost count but the fastest and most affordable way to get a decorated look like a model home is to use home staging principles.

If I can help you in any way, just let me know! 

Posted by Sheron Cardin, ARTIST - A Home Stager/Sellers Best Friend! (California Moods Inc) almost 13 years ago
Sheron, This was beautiful! I loved your eloquence!
Posted by Marci Toliver, Anderson SC, Spartanburg,Greenville SC, Home Staging (438-4642) almost 13 years ago

Thank you Marci,

What was your dream? 

Posted by Sheron Cardin, ARTIST - A Home Stager/Sellers Best Friend! (California Moods Inc) almost 13 years ago

My dream was the 2 kids with the white picket fence.  I actually have  inground swimming pool with a yellow privacy fence and 1 kid. Now my dream is the lottery win with 500 acres complete with landscapers! 

 

Posted by Marci Toliver, Anderson SC, Spartanburg,Greenville SC, Home Staging (438-4642) almost 13 years ago
My dream was to travel the world and stay in beautiful villas overlooking the ocean.
Posted by Sheron Cardin, ARTIST - A Home Stager/Sellers Best Friend! (California Moods Inc) almost 13 years ago
Sheron thank you so much for your wonderful response and compliment.  Please feel free to add me as an associate, as I will add you as mine.  Someday I will probably call you to pick you brain.  Thank you for the offer!   Have a wonderful holiday Sheron!
Posted by Blanca Cholewczynski, XCO (U) almost 13 years ago
Sheron, you nailed it with this post. Buying a home is often an emotional decision first and a financial decision second.
Posted by John Novak, Henderson, Las Vegas and Summerlin Real Estate (Keller Williams Realty The Marketplace) almost 13 years ago
Thank you everyone. I am still looking to hear what pulls your heart strings...
Posted by Sheron Cardin, ARTIST - A Home Stager/Sellers Best Friend! (California Moods Inc) almost 13 years ago
OK, the beautiful villas and the ocean work for me as well... try Saint Jean de Luz on the Basque coast of France and Eze on the Riviera side.  Silly staging question:  Mrs. and I have been browsing for an empty nest home in the SF area (as many of us Boomers are doing these days with that nice equity the Bay Area has experienced).  Why is it that every staging we've seen (and, good news for you... most homes ARE, in fact, staged) includes the obligatory crib and baby room?  I know, I know... we bought houses when we were in that phase of life as well-- just not in the same price range as our parents and their generation were affording at the time.  Hard to imagine too many young families being able to afford to raise their kids in the neighborhoods where we've been looking but if they are, we were clearly born too soon!
Posted by Chris Hendricks almost 13 years ago

Hi Chris,

Ah, the romance on the terrace...I think that is what appeals to me. Oh, back to reality!

You ask a very good question.  Why are there baby cribs staged in secondary rooms in a high end market? 

Rooms are given identities in staging and if there are more than 4; MBR, boy, girl, office, maybe the stager is tugging a grandparent's heart strings...?

Seems to me as I recall, cribs were almost impossible to assemble...I am surprised there are so many out there!

Maybe a more appropriate vigniette would be a workout room or a library, eh? 

(80% of the homes in the Bay Area are staged!) 

Good luck!

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Posted by Sheron Cardin, ARTIST - A Home Stager/Sellers Best Friend! (California Moods Inc) almost 13 years ago
My eldest is 24... she vacated the crib in early 1984 and rather than disassembling the @#$%^&* thing and having to remember how to re-assemble it, I hoisted it to the attic intact.  There it has sat... waiting [in no particular rush!] for her to reclaim it for a grandchild.  She now lives in Paris, France and shows definite signs of becoming an expat-- so I'm thinking there's a better than average chance the crib has waited in vain....
Posted by Chris Hendricks almost 13 years ago

Hi Chris,

About that crib, maybe a local home stager could use it? Now there is a thought...pass it forward.

Posted by Sheron Cardin, ARTIST - A Home Stager/Sellers Best Friend! (California Moods Inc) almost 13 years ago

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