Sheron Cardin's Input...: CORIAN talking to HOME STAGERS?

I have been an interior designer for over 27 years and I have always taught my clients the principles I used while decorating their home so they may enjoy decorating too. The home staging trend in residential real estate is a great way to reach more people every day and what I enjoy the most is they are learning the basics of good design through staging. It is my dream for every person to know the joy and pride of living in a decorated home.

CORIAN talking to HOME STAGERS?

I have an addiction I would like to confess knowing I am in good company. I am addicted to tearing pages out of magazines no matter where I am...the doctors office, the dentist, any waiting room will do. I just have to have "it" and feel so lucky I stumbled upon the best plaster wall color, or the clever trick of the trade I rely on so much, or the to die for recipe that I will use for my next dinner party.

You all know what I am talking about...and these piles and piles of tear sheets are a source of pleasure as well as pressure. I categorize the food from the bedrooms and the Chinese from the French. I shuffle the folders and 3 ring binders often, renewing and refreshing my creative juices.

Thanks to the era of technology, I have been scanning my precious finds and saving/savoring each photo with cropping, lighter/darker, and so on...you get the picture! Since I am in the process of clearing/de-cluttering before the Chinese New Year February 7th, I have gathered my newest finds and prepare them for their final journey. Page after page are uploaded and glide to the floor spilling into colorful arrangements until I get the the last one. As I flip it over making sure it was not another great idea or desirable object overlooked, I found this astonishing ad for Corian tile...yes, I know, so what!

Read it and tell me what you think it means. (skip the small print)

Corian ad

Do you read it the same way I do? It sounds like they are talking directly to home stagers to me! 

 

Namaste

Comment balloon 27 commentsSheron Cardin • January 30 2008 08:08PM

Comments

Well I am assuming they are talking about those granite overlays that slip right on over laminate counter tops. But that is just my opinion
Posted by Heather the Realtor Orlando, Lake Mary, First Time Home Buyers, Bank Owned Homes (LemonTree Realty) almost 11 years ago
Maine granite coming up...(beep beep beep) Make way for the truckload of Maine granite guys...Good post
Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) almost 11 years ago
For me they are talking directly to home stagers. Slipcovers are a staple for us and I thought it was very clever.
Posted by Sheron Cardin, ARTIST - A Home Stager/Sellers Best Friend! (California Moods Inc) almost 11 years ago

Heather - that too...the quicker and easier, the better for us! This company if forward thinking.

Andrew -  Are you getting any sunshine up there?

Posted by Sheron Cardin, ARTIST - A Home Stager/Sellers Best Friend! (California Moods Inc) almost 11 years ago
Funny, just replaced Corian in a kitchen with Granite. One reason I am certain our listing did not stack up to the comps!  It certainly was not the Staging! Slip covers would be great ;).
Posted by Gina Metzger, ASP, IAHSP (Spaces Refined Inc.) almost 11 years ago
Sheron - why not carry a portable scanner with you - not only will you not have to tear out pages, you can classify the resulting .pdf in many ways.
Posted by Sharon Simms, St. Petersburg FL - CRS CIPS CLHMS RSPS (Coastal Properties Group International - Christie's International) almost 11 years ago
Sharon - now that is what I call 'thinking on your feet'! I have a new wish list.
Posted by Sheron Cardin, ARTIST - A Home Stager/Sellers Best Friend! (California Moods Inc) almost 11 years ago

Sheron -

I think they're saying - Replace it. 

Timley - I was at a Staging Eval yesterday and the Realtor was talking about the "BAD" granite counter tops.  As you know, Granite is a no-no when it comes to GREEN enviroments.  I guess it spews radon, and is not eco-friendly.

Corian is the NEW Granite - Totally GREEN and Eco-Friendly.

Posted by Julea Joseph, Julea Joseph House Stager - Reinventing Space (Reinventing Space) almost 11 years ago

Julea,

Can see the trending. Reverse thought process (Corian vrs. granite) 

High end homes in the area....granite is still expected. Buyers are demanding it (for the moment). Next year it may be "bad"!  I do feel we may see builders turning to other material for tops. It's already happening. Not so much in our local market. Still waiting for stainless to be "out"! Love the new oil rubbed bronze appliances! 

Posted by Gina Metzger, ASP, IAHSP (Spaces Refined Inc.) almost 11 years ago
very cool marketing -- I definately see the "stager talk" as well Sheron!
Posted by Karen Dembsky, Atlanta Home Staging (Peachtree Home Staging LLC, Home Staging in Atlanta, GA) almost 11 years ago

Gina,

I know it !  Same here too.  The US is a bit behind the times...

Me too on the new appliance colors.  I also love the glass door fronted ones too.

Posted by Julea Joseph, Julea Joseph House Stager - Reinventing Space (Reinventing Space) almost 11 years ago

Gina and Julea - personally I would never specify this product unless it fit into a restriction of some sort. The marketing behind the slipcover speaks to me as 'they know what we do (stagers), will do, want to do, and it says budget! I think they know what they are doing too.

Karen - of course you do! 

Posted by Sheron Cardin, ARTIST - A Home Stager/Sellers Best Friend! (California Moods Inc) almost 11 years ago
Thats cute... it does speak to budget minded consumers. I think its a great product!
Posted by Julianna Hind, REALTOR, 206-679-4768, Tacoma Federal Way, Auburn, Kent, WA (eXp Realty) almost 11 years ago

Has anyone priced out Corian vrs Granite? Unbelievably, it's all in the same ballpark! 

Recently finished a project where I replaced Corian with granite. Supplier #1 happened to carry both. Corian was only $1-2 less per sq. than a mid range Granite. Not an awful lot when your talking about a large area. 

Corian gets a bad wrap for being a cheap product. In retrospect, it's really not all that bad! Just a matter of preference. The likability is all consumer driven! With granite being choice for the moment.

Posted by Gina Metzger, ASP, IAHSP (Spaces Refined Inc.) almost 11 years ago
Gina - granite can be too busy for some and that is a good reason to prefer other options. I myself am madly in love with concrete. See post.
Posted by Sheron Cardin, ARTIST - A Home Stager/Sellers Best Friend! (California Moods Inc) almost 11 years ago
Cute, and does this mean you have too much time on your hands right now?  Kidding, thanks for the great posts.
Posted by Terrylynn Fisher, HAFA Certified, EcoBroker, CRS, CSP Realtor, Etc. (Dudum Real Estate Group - BuyStageSell.com) almost 11 years ago
Sheron - for you, Julea and others, Avonite has a recycled product out - looks, feels and acts like Corian but is 40% post consumer material and comes in a variety of mixed colors.  I think they have 8 colors now and are adding 2 more this year.
Posted by Eva Armstrong, Environmental Visions (Environmental Visions) almost 11 years ago

Terrylynn - going through my tear sheets is my little guilty pleasure :)

Eva - what a HOT TIP! I checked out the Avonite site and they have awesome products. This post is taking a direction I hadn't planned but this is much better...thanks! Do you mind if I post about this product in the Eco-Green group? 

avonite

Posted by Sheron Cardin, ARTIST - A Home Stager/Sellers Best Friend! (California Moods Inc) almost 11 years ago

Sheron,

 

Thanks for sharing your fantastic project! Wonderful space. Plan on doing a bit of research on concrete! 

Posted by Gina Metzger, ASP, IAHSP (Spaces Refined Inc.) almost 11 years ago
Gina - that is good. Concrete is versatile in ways we cannot imagine. There are resins and glass and all sorts of materials they are mixing with it. Good luck
Posted by Sheron Cardin, ARTIST - A Home Stager/Sellers Best Friend! (California Moods Inc) almost 11 years ago
I love alternative counter tops. Granite is not always the best option - although its wonderful if the right type is chosen. Some houses I go into have spent money on granite and nothing else. I would rather they paint the cabinets and use a less expensive counter cover then busy granite with 40 year old cabinetry. It just makes it worse!
Posted by Kym Hough, Staged to Sell East Bay - Danville, CA (www.Staged-to-Sell ) almost 11 years ago
The consumer is often mislead by marketing geniuses. Thanks Kym
Posted by Sheron Cardin, ARTIST - A Home Stager/Sellers Best Friend! (California Moods Inc) almost 11 years ago
I took the ad as trying to hook consumers in to a less expensive product with the slip cover reference, as we all know that slip covers are cheaper then buying a new sofa or chair.  I opted for granite as opposed to Corian when buying for my own house and was also under the assumption that Corian was less expensive.  However, I do agree with Sheron that cement is great and I think that is the way I will go on my next home.  I saw it several years back when at a dinner party and could not believe it when the hostess said it was cement. 
Posted by Sandra Hughes, Redesigned Spaces - Fairfax County, Virginia (Redesigned Spaces - Northern Virginia) almost 11 years ago

One of the cutest addictions out there! I can't get enough inspiration myself and find saving every home magazine since 1985 is what's working for me. Pritty sad but it helps me in those situations when I warp back to a 1980' decor!

Posted by Dawna Graham (River City ReDesign & Painting) almost 11 years ago

That is so funny, Sheron!  Do you see "signs" about staging everywhere?  My husband says I do the same thing and that I turn every conversation into a plug for virtual assistants.  Perhaps it is the fact that we love what we do so much that we see it in everything we do!

~Renae

Posted by Renae Bolton, I'm your Professional Real Estate Marketing VA! (Marketing 4 Realtors) almost 11 years ago

Sandra - good point!

Dawna - 1985 is in right now (yet on it's way out again). Remember padded shoulders, padded furniture, padded anything?

Renae - quantum physics lives! It is so true that we can only see that which we know from where we stand!

Posted by Sheron Cardin, ARTIST - A Home Stager/Sellers Best Friend! (California Moods Inc) almost 11 years ago

corian is the best material in the world you can use corian on the kithen corian ,we use corian in our firms onur yapı.

Posted by corian over 9 years ago

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