I have often wondered why banks and restaurants put their businesses right next to each other and I always ask "Why build your business right next to your competitor? Then someone answered my question with this; "If you want to do your banking you go where the banks are. If you don't like something your bank did, you go next door. If you go to your favorite restaurant all the time and want a change, you know where to go because you have been looking at their sign for months". Ah, that is it!
So what are we going to do when the competition comes to town? What we need to do is invite them in. People are not going to be looking for property merchandisers next to the dress shop or the grocery store; they are going to be looking for Home Stagers next to the other Stagers, Decorator's, Real Estate Agencies and even furniture stores.
Do we naturally feel like we are in direct competition with our peers? Of course! Until we realize that there is a huge, gigantic, enormous, delicious pie bigger that we can imagine waiting to smother us with its' delights. I recently commented on one of Craig Schiller's posts and Jessica Hughes suggested that I make a post out of it so here it is. Thank you Jessica because we need to embody the vastness of our opportunities.
"5% of the country can afford a decorator and 1% of that elite group hires them. That leaves 95% of the country pining for the good life. They scramble through magazines and showrooms hoping that someday they will be able to afford the nicer things in life. I don't know what percentage of the 95% that is so poor they are just hoping for their next meal and some shelter, but for the sake of getting to my point...
The home stager has 95% of the country to decorate for., not just home sellers. Opening up to this opportunity is the challenge. The fast track for the fast decorator is yet just a spark".
Active Rain is going to experience an influx of competators that have set up shop right next door to you. That is the time to step up your game, offer your very best, give more than you take, and get your piece of the unlimited pie.
Stage It Forward!