Sheron Cardin's Input...: Complimentary Home Staging 1st Prize!

I have been an interior designer for over 27 years and I have always taught my clients the principles I used while decorating their home so they may enjoy decorating too. The home staging trend in residential real estate is a great way to reach more people every day and what I enjoy the most is they are learning the basics of good design through staging. It is my dream for every person to know the joy and pride of living in a decorated home.

Complimentary Home Staging 1st Prize!

I was just talking to an interior designer this morning about getting into the home staging business and you will meet her soon. Her name is Dannett West and as soon as she finishes her profile, I will welcome her so you all can introduce yourselves. She has been reading our posts for awhile and that is how she found me.

The point of this post is for marketing purposes. As we were talking, I mentioned visiting her local RE agencies and setting up appointments for one of their weekly meetings as we have talked about many times here in the rain. What came up was having a drawing for a full complimentary  staging. By having the agents put their name in a bowl, they not only will anticipate the gift but will also pay close attention to the presentation. The agent whose name is drawn will be able to choose any one of their existing listings or the next one they sign on. Envy will reign for the winner and it will be the talk of the office, before the staging and after. The agents will be watching closely to the results and the timely sale.

Bring a beautiful bowl and offer it as the 2nd place winning prize.

Food, prizes, complimentary staging from a professional...make sure there is a flier given to each agent announcing the upcoming meeting. 

Stage it forward! 

PS: If you are a broker or agent in an office who would be interested in a meeting presentation like this, call a local AR stager and set one up. Ask if they would be interested in offering a complimentary staging to get things going.

Namaste

Comment balloon 24 commentsSheron Cardin • March 12 2007 02:49PM

Comments

Fantastic idea, Sheron.  Quick question - would the full complimentary staging be for a consultation or for an occupied home (all rooms)?

Kathy

Posted by Kathy Nielsen, Atlanta Georgia Home Stager (http://atlantahomestaging.net) over 12 years ago

Sheron, great post!  Cant wait to meet Danette 

Kathy, we offer a consultation as our freebie and a staging of 1 impact room!

Posted by Marci Toliver, Anderson SC, Spartanburg,Greenville SC, Home Staging (438-4642) over 12 years ago

Sheron-

You have probalby "met" (or heard me talk about) Dawn Cook.  She and I have been doing our office presentations together in an effort to build up staging in this area.  After our presentaion last week, we were invited to tag along on caravan, because one of the agents wanted some advice on how to approach the client who's home she was caravaning that day.

We immediately offered to do the consult and staging for free, if she agreed to put the house back on caravan when we are finished.  The topic of conversation through the whole tour was how the listing was over priced for the condition (wait til you see the photos) and we made sure to point out that they should come back after the staging and see if they feel the same way.

I'm really hoping this will be a huge boost in business for Dawn - she is so awesome and somthing like this could really jump start her career...

Posted by Kimberly Wester over 12 years ago

Kathy - it depends on how busy you are. If you want the biggest results you would completely stage the home to the tee's!

Marci - That too is a great idea to get the ball rolling. It all depends on the moment, agent, need of agent, need of home seller, availability of stager. 

Kimberly - I sure do know Dawn...what a team you two make...wow. Going on caravans is another offer to agents offering them an evaluation and consultation for each property to give them an idea of how you work and what you charge. Excellent.

You guys are awesome! Dannett has her profile up so maybe she is listening in. 

Posted by Sheron Cardin, ARTIST - A Home Stager/Sellers Best Friend! (California Moods Inc) over 12 years ago

Welcome Dannett, you've met a good person in Sheron.

Sheron-good marketing idea. You've given me a kick in the pants to get out there and do it! 

Posted by Sue Argue, NH Home Stager (Staged First Impressions) over 12 years ago
Hi Sue - you just don't strike me as someone who needs a kick in the pants! Glad I could help. Just remember your real estate offices need you!
Posted by Sheron Cardin, ARTIST - A Home Stager/Sellers Best Friend! (California Moods Inc) over 12 years ago

Oh yes, I need a kick now and then! Hmmm...more coffee anyone?

 Don't Argue with me Sheron...hee hee

Posted by Sue Argue, NH Home Stager (Staged First Impressions) over 12 years ago
Hampton is LUCKY to have you there to beautify it. You have a lot of work to do so get with it!!! I like to think of my goal when someday, every home I enter will be organized and decorated no matter what the budget. Home Staging is a best and simplest way to get this accomplished. You never know, this could be the one service that will change the way the world lives and you are a pioneer. And I am not arguing...I am TELLING YOU. heehee
Posted by Sheron Cardin, ARTIST - A Home Stager/Sellers Best Friend! (California Moods Inc) over 12 years ago

Sheron,

I have spoken with realtors at their meetings . . . had the drawing for a free staging consultation ( although I have never given the bowl to the second runner up - good idea ) and it truly has been one of my most successful forms of marketing!  What's that old saying . . . don't tell me . . . show me!  It really works.  Happy staging!

Posted by Jeannene Edwards (Home Staging by Interiors Defined, Inc.) over 12 years ago
Jeannene - happy to get the confirmation. I know it would work on me...
Posted by Sheron Cardin, ARTIST - A Home Stager/Sellers Best Friend! (California Moods Inc) over 12 years ago
The drawing is a great idea, and you're right that the other agents will be closely watching the progress of the sale.
Posted by Penny Province, Province Staged Properties (Province Staged Properties) over 12 years ago
I used to belong to a networking group in San Juan Capistrano called Le Tip and decorating is the best career to have in these types of networks. Everyone loves it, even the men. We would meet every week for breakfast and a members business would be featured alternately. When it was my turn, I made sure I had the latest fabrics, colors, trends, and pictures of before and afters on the table...the table was always swamped and chatter abound. You can't over do the samples and the pictures, if you don't have many photo's of your own, you can show ugly wallpaper photos and cluttered rooms and share what you would do with real samples. They will all relate and have a great time.
Posted by Sheron Cardin, ARTIST - A Home Stager/Sellers Best Friend! (California Moods Inc) over 12 years ago

Hey Sheron

I have done this as well as Val and I have to tell you that both times the realtors who won did not call to use me, while other agents in the office did. I don't get it. BUT IT IS A GREAT IDEA

thanks, Phyllis Pafumi

Posted by Phyllis Pafumi, ReStyled to Sell Staging Homes NJ (ReStyled to Sell Home Staging New Jersey) over 12 years ago
Sheron, I did this when I first started and just like Phyllis an agent in the office won but she never set up the appointment and I called her.  So, what I thought I would do is give a gift certificate to a few (4) Realtors that I know really well and give them the certificate to use for a client that needs the service.  The certificate will stage that it is good for 1 living area in the home or equivilant to 4 hrs. free staging services with an experation date.  What do you think, anyone?
Posted by Joni Van Deventer, RoomByRoomRedesign (RoomByRoomRedesign) over 12 years ago
..
Posted by Minnesota Home Staging Firm, Minnesota (Minnesota Home Staging Network~ MN's Top Home Staging Firm) over 12 years ago

Beth - is that two eyes looking at me? That is funny...really funny

dog You get the cute award!

Posted by Sheron Cardin, ARTIST - A Home Stager/Sellers Best Friend! (California Moods Inc) over 12 years ago

That little guy is so cute!!!! These are my office assistants, Barley and Essence:

Posted by Joni Van Deventer, RoomByRoomRedesign (RoomByRoomRedesign) over 12 years ago
AAAAAAHHHHHHHHHHHHH too cute. Love the chair. Is that a Yorkie? I may be the proud parent of a Shih Tzu this weekend...holding my breath it doesn't work out...if it does I will have to wait until I get back from Seattle to pick him up. 3 dogs now...ugh. I will be posting my remodel pics from Seattle so keep on the lookout for them.
Posted by Sheron Cardin, ARTIST - A Home Stager/Sellers Best Friend! (California Moods Inc) over 12 years ago

Great idea Sheron.  I'm getting ready to deliver candy baskets to realtors and in each on there will be one free staging consultation for the client of their choice.  Now how can they turn away from and offer like that?

 

Terry Haugen - STAGE it RIGHT!

Posted by Terry Haugen STAGE it RIGHT! 321-956-2495 (Stage it Right!) over 12 years ago
Terry - I hope your laundry is done because you are going to be so busy, you will be amazed. Be sure you get back to them withing a couple of days to get them into your little black book because it is filling up fast! Keep us posted because the response's will be a great statistic to share with everyone.
Posted by Sheron Cardin, ARTIST - A Home Stager/Sellers Best Friend! (California Moods Inc) over 12 years ago

Sheron, is that little dog yours?  What is he/her?  Yes, Barley is a Yorkie, he weighs about 5lbs. and thinks he's a Great Dane .  The cat is of course, Useless, uh, I mean Essence but she's pretty, Samantha named her. 

Oh, back to the topic.  I made gift certificates for the 4 Realtors will deliver them Monday, no candy though.  Like with Terry, I am anxious to see what the results will be.

Posted by Joni Van Deventer, RoomByRoomRedesign (RoomByRoomRedesign) over 12 years ago

Sheron - great idea! Of course, the bigger the presentation the better - bigger means even more jealousy! Oh, and be sure to take many before and after photos. You will want to show all those that came to the presentation what you were able to accomplish.

 And of course, be sure to get all their contact info in the fish bowl! You want to be able to continue marketing to them until you get them to bite.

Posted by Teri B. Clark (http://www.teribclark.com) over 12 years ago

Hi Joni...no, not mine...just came from some funny pics and I think it is so cute...I have been waiting to use him/her. Thanks for the opportunity. Yours are too precious.

Teri - you are a marketing maven!  

Posted by Sheron Cardin, ARTIST - A Home Stager/Sellers Best Friend! (California Moods Inc) over 12 years ago
Who does not like free!  It is great way to help realtors see the transformation power of Staging!  Thanks for the a great marketing idea!  Sue
Posted by Sue Shockley (Setting the Space) over 12 years ago

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