Sheron Cardin's Input...: Home Stagers the "Go To" Professionals for Strapped Real Estate Industry?

I have been an interior designer for over 27 years and I have always taught my clients the principles I used while decorating their home so they may enjoy decorating too. The home staging trend in residential real estate is a great way to reach more people every day and what I enjoy the most is they are learning the basics of good design through staging. It is my dream for every person to know the joy and pride of living in a decorated home.

Home Stagers the "Go To" Professionals for Strapped Real Estate Industry?

As quoted from the, First American CoreLogic, a provider of real-estate information, expects to see 1.1 million foreclosures nationwide over the next six to seven years as a result of jumps in monthly payments on adjustable-rate mortgages made from 2004 through 2006.

What does this mean for home stagers? It means that there are some serious challenges to consider and how to position ourselves for the possibility of seriously neglected homes going on the market or newer homes that were never landscaped, or homes that have been vacant and vandalized.


In thinking ahead, what can we do to prepare?
  • Putting together packages for those who cannot afford their mortgages: think about are we going to help these people who are trying to hang onto their homes and just cannot afford it...throwing another vacant at us.
  • Working with lenders and offering options to help ward off foreclosures...could be a great opportunity for lenders to incorporate home stagers as the experts of merchandising into their budgets
  • Talking to subcontractors specializing in remodels and property damage.
  • Setting up accounts with local vendors before you need them...using the information from First American CoreLogic published in this article and others.
  • Discussing the needs with other stagers in your communities and looking into grouping resources like inventory, leads, deliveries, rentals, etc.

Oftentimes we get caught up in getting the next lead, the next house, the next call from a referral, the next consultation, and so on, and while we are waiting...we need to be planning and preparing for what appears to be a serious reality...bankruptcies, foreclosures, quick and desperate sales.

It is fun to transform spaces into works of art that we are proud of but as time goes on, we could be the professional industry that is the "go to" industry for real help from investors, banks, lending institutions, and homeowners, just as the insurance adjuster calls a company to come out and repair water or fire damage.

Any thoughts?


Comment balloon 17 commentsSheron Cardin • April 14 2007 12:26PM


Sheron, I guess your post is food for thought! Areas affected though are going to have to have buyers first!
Posted by Danny Smith (DISCOVER TEXAS HOMES) over 12 years ago
Danny - what comes first; the chicken or the egg? Are you saying "don't do anything unless someone is interested"?
Posted by Sheron Cardin, ARTIST - A Home Stager/Sellers Best Friend! (California Moods Inc) over 12 years ago

Professor Cardin, once again I bow to your greatness! 


Posted by Marci Toliver, Anderson SC, Spartanburg,Greenville SC, Home Staging (438-4642) over 12 years ago

Sheron - I have lots of thoughts on this subject as it's been something on my mind for a couple of weeks now.  I'm truly saddened that so many people are at risk in losing their homes.  Your suggestion of "offering a package" makes sense and is something I want to look into further.

I also think banks and lending institutions would benefit tremendously from having a stager on their team.

Lots to think about here....



Posted by Kathy Nielsen, Atlanta Georgia Home Stager ( over 12 years ago

Really good thinking Sheron..  I believe it is in our nature to want to help.. That's part of the entire philosophy behind staging for me...  Making things better, making things work..  And yet another set of service vendors to educate !... oh well ! 


Posted by Anne Vigneri, Serving the Mariposa California (CASA VERO Staging & Redesign) over 12 years ago
Sheron, The wonderful part about you is that you use both sides of your brain. You get a 5 my dear. You are bookmarked. It will be interesting to see what your own ideas are in each of these areas.
Posted by Yvonne Root, Home Stager - Northern Arizona (rooms b.y. root) over 12 years ago

I would love to get your input and ideas on how we can go about organizing our thoughts for a plan of action that can make sense to left brained people from right brained people...thanks Yvonne for the compliment.

I would like to hear everyone's thoughts big or small. I know it is still about education but we need to educated ourselves first...what can we really do to effectively help when emotions are heightened by the stress of loss from so many. The last thing they want to hear is pretty. We really need to pull together a plan of action.

For me, the lending institutions on the hook should look at alternatives other than the chopping block at the steps of the courthouse. If a family cannot make the nut, updating and selling the houses could be an option...that way, no one gets hurt.

Posted by Sheron Cardin, ARTIST - A Home Stager/Sellers Best Friend! (California Moods Inc) over 12 years ago
Hi Sheron, those numbers are actually downright frightening---and your ideas are brilliant. Very often we are so caught up in the "now," we don't look ahead.  I think contacting people such as you mentioned would be a wonderful idea. And it's never too early to look ahead.  My thought when I was thinking about this (and I really had to THINK about it) was each person committing to one "community service" home a year to help...donations and volunteers step in to help as well. In doing the community service project, we got some local media---which brought in unexpected business.  Everyone benefitted from that. (Hey, you asked for any ideas, right??)
Posted by Laura Cerrano, Certified Feng Shui Expert, Speaker & Researcher (Feng Shui Manhattan Long Island) over 12 years ago

Stagers to the rescue!  These are great ideas.  When foreclosure is eminent, it is in everyone's best interest to get the property sold quickly and for top dollar.  Approaching banks about staging is a brilliant thought. Have you done this?  What type of reception have you received? 

Posted by Lanita, Interior Concept Designs, Home Staging (Interior Concept Designs) over 12 years ago
I have not. I think it should be a united front. Develop a hand out with bullet points...that all can use
Posted by Sheron Cardin, ARTIST - A Home Stager/Sellers Best Friend! (California Moods Inc) over 12 years ago
Great Blog Sheron.  The National statistics regarding the projected foreclosures on property in this Country is staggering . . . and very sad!  It has already directly or indirectly affected most of us in some way!  I too feel that we as professional home stagers have the ability (and yes, the responsibility) to make a difference . . . preparing these homes to show for a quicker sale.
Posted by Jeannene Edwards (Home Staging by Interiors Defined, Inc.) over 12 years ago
Hi Jeannene, almost everyday I read about the struggles of new homeowners who are loosing their homes. The lenders were irresponsible creating a loan that people cannot really afford just to sell a house. Pre-bubble was a scam and now everyone is paying for it. Thanks for stopping by.
Posted by Sheron Cardin, ARTIST - A Home Stager/Sellers Best Friend! (California Moods Inc) over 12 years ago
Excellent post to read with my morning coffee Sheron.  What I have found out here in CA is that Flippers/Investors are buying up these houses, some even trying to save the owners credit by setting up an auction, then the Flipper turns around and Stages the house.  They know what will help sell the house for Top Dollar.  What is it that the lenders need to know about this before their client has to bail?  What can we do as Stagers to alert them or at last have compassion for these clients?  Is compassion and working on a positive solution out of the question for these big time lenders who created these loans?  Or was it their plan??? Hmmmm.
Posted by Lori Kim Polk, Home Stager - Roseville, Sacramento ( Premiere Home Staging : Home Staging Services) over 12 years ago

Good Morning Sheron - Great blog. I took it to a lunch I had with a few local mortgage pros.  They immediately jumped on the idea of incorporating a "team" to help.  A few days later, I shared your idea with a banker - and again, the idea was positively received.  I try to be pro-active in our community and this idea is just a great fit.  What I learned was:

1) Everyone is concerned about the foreclosure forecast.

2) It will effect everyone.

3) Forming an alliance with other local professionals is powerful. Strength in numbers.

...not to mention it is good marketing.

Thanks, Sheron!

Posted by Calie Waterhouse, Community Builder over 12 years ago

Lori - I am currently with a frown on my face when I see happy faces of a family that has just bought their first home on the front of the real estate section of the newspaper. Now I am thinking "Oh, those poor people, are they in for a surprise in a year or so when they find out they really CAN"T afford that house!" It says they qualified! So what!!! I qualify for a beauty contest but I don't give up my day job. The lending companies did not do anyone a favor with their family friendly loan packages and I feel sorry for those whose dreams are short lived. That is hard to recover from.

Calie - good news! Maybe you could write a separate post letting others know what you did and the response. Hopefully it will move others to act now. Thanks for letting me know it works. 

Posted by Sheron Cardin, ARTIST - A Home Stager/Sellers Best Friend! (California Moods Inc) over 12 years ago

What a great blog, gives us some homework to come up with a plan. I really love the idea of partnering with a bank to benefit all.


Posted by Toronto's 2 Hounds Design: Decorating + Staging (2 Hounds Design + Home Staging) over 12 years ago
Dane - it sounds like they will love it too. It isn't everyday that a person can be an answer to someone's prayers. Best of everything to you.
Posted by Sheron Cardin, ARTIST - A Home Stager/Sellers Best Friend! (California Moods Inc) over 12 years ago